Belarus has several familiar legal iGaming brands, but their actual position relative to one another is difficult to see. Operators do not publish GGR, turnover, active player counts and profit in one comparable format. Advertising visibility alone therefore tells us little about market position.
We used the one indicator that can be compared across the active market: visits to official websites during the latest complete month. This produces a ranking of digital reach. It shows which operators currently attract the most attention on the web, but it is not a substitute for financial market share.
The data was checked on 19 July 2026. The latest complete observation month is June.
Who is part of the legal market?
The Belarusian Ministry of Taxes and Duties lists nine licensed online operators: Winline, Betcity, Fonbet, Marathonbet, Brazino777, 1xBet, Betera, Maxline and the company behind GrandCasino, GG.by and GrandSport.
The formal list differs from the active market. 1xBet.by remains in the Ministry’s list, but has not accepted bets from Belarusian users since April 2021. We therefore included eight active operators in the current ranking.
Digital reach ranking
In June, active operator websites received approximately 20.6 million visits, up 21.3% from May. The distribution was as follows:
- Winline: 5.56 million visits, approximately 27.0% of tracked traffic.
- Betera: 5.29 million, approximately 25.7%.
- Maxline: 4.98 million, approximately 24.2%.
- Fonbet: 4.47 million, approximately 21.7%.
- Marathonbet: 151 thousand, approximately 0.73%.
- Betcity: an estimated 119 thousand, approximately 0.58%.
- GrandCasino / GG.by: approximately 20 thousand, around 0.10%.
- Brazino777: approximately 10 thousand, around 0.05%.
The figures are based on Similarweb estimates compiled by G GATE MEDIA. Betcity’s June value is a residual estimate calculated from the rounded market total. This is a website traffic ranking, not a ranking of revenue, bets or unique players.
The main finding: four brands dominate digital reach
Winline, Betera, Maxline and Fonbet generated approximately 98.5% of all tracked web traffic. The remaining four active operators shared about 1.5%.
Competition within the top four is close. Only 1.09 million visits separate first and fourth place. The gap between Winline and Betera is smaller still, at roughly 270 thousand visits. After fourth place, however, the market does not decline gradually. It drops sharply. Marathonbet’s traffic was about 30 times lower than Fonbet’s.
This creates a market operating at two different speeds. The top four are competing for leadership. The remaining operators serve narrower audiences and currently trail far behind in mass digital reach.
1. Winline: the current leader and fastest-growing major brand
Winline moved into first place with 5.56 million visits. Its web traffic grew by 74.4% in May and another 84.32% in June, the strongest acceleration among the large operators.
This growth coincided with a stronger local marketing presence. On 1 June, ice hockey player Vitali Pinchuk became Winline’s first Belarusian ambassador. The operator also runs an updated loyalty programme.
Average visit duration was approximately 1 minute 12 seconds, lower than at most competitors. This matters. Winline currently attracts the most attention, but public data cannot show how deeply the new audience uses the product or whether the traffic will remain after a peak sporting period.
Our view: the current leader in digital reach and momentum. The next test is whether the brand can hold first place for several consecutive months.
2. Betera: the structural leader, despite losing the monthly top spot
Betera recorded 5.29 million visits, down 9.11% from May, when it ranked first. The gap to Winline remains small, so this is not evidence that Betera has left the leadership group.
Betera’s strength extends beyond traffic. The brand has operated locally for more than 30 years and has built one of the country’s most visible sports ecosystems, including partnerships in Belarusian football, ice hockey and handball, proprietary media formats, ambassadors and community projects. The portfolio is presented on Betera’s official partnership platform.
An average visit to pm.by lasted around 9 minutes 31 seconds. Combining scale, engagement and a broad presence in Belarusian sport, Betera remains the market’s most established local operator.
Our view: second in June reach, but first in the maturity of its local ecosystem. The latest change at the top looks like a close short-term contest, not a final transfer of power.
3. Maxline: the closest challenger for second place
Maxline reached 4.98 million visits and grew by 9.42% during the month. It trailed Betera by only about 310 thousand visits, placing it close to second rather than merely somewhere inside the top four.
Maxline had the longest average session among the leaders at approximately 14 minutes 7 seconds. That does not prove higher revenue, but it does indicate that visitors spend substantial time inside the product.
The brand also has a visible local sports presence. In 2025, Maxline became general partner of the Belarusian First League and Women’s Premier League.
Our view: the most credible challenger for a top-two position. Its strength is the combination of large reach and deep visits.
4. Fonbet: a strong rebound after May’s decline
Fonbet ended June with 4.47 million visits and 37.94% monthly growth. Traffic had fallen by 10.69% in May, making June a clear return to expansion.
The operator is also strengthening its local presence. In March 2026, Fonbet became general and title partner of the Belarusian women’s championship, cup and super cup.
Fonbet trails Maxline by approximately 510 thousand visits. That gap is meaningful, but the latest momentum keeps Fonbet firmly in the contest within the leading group.
Our view: fourth in reach and one of the strongest in June momentum. Moving higher requires the brand to sustain that growth beyond one month.
5. Marathonbet: a smaller audience with deep usage
Marathonbet received 151.1 thousand visits, down 9.1% from May. Its reach is far below the top four, but the audience appears engaged, with 11.75 pages and an average duration of 9 minutes 37 seconds per visit.
In February 2026, Marathonbet closed its retail betting points and continued as an online-only operator in Belarus. Digital product quality is therefore especially important for the brand.
Our view: the leader of the second group. It has a clear niche and deep visits, but not mass reach.
6. Betcity: an experienced operator with limited digital scale
Betcity received 134.1 thousand visits in May, down 14.16%. Based on the rounded market total, June traffic can be estimated at approximately 119 thousand visits, so sixth place should be treated as directional.
The company marks its twentieth year in 2026. One of its notable local activities was a strategic partnership with FC Baranovichi.
Our view: an established market participant that currently trails the leaders by a wide margin in web reach. Growth will require a stronger digital impulse.
7. GrandCasino / GG.by: a notable product launch during a traffic decline
GrandCasino received approximately 20 thousand visits in June, down 64.91% from May. This was the sharpest decline among active operators. Mobile represented only 30.65% of traffic, compared with more than 90% at three large competitors.
The product still recorded a notable launch. In January, GrandCasino introduced 14 BGaming titles through an exclusive integration that marked the studio’s entry into the regulated Belarusian market.
Our view: seventh on the available data. Product activity is visible, but the digital decline needs further examination.
8. Brazino777: a small casino-led niche
Brazino777 received approximately 10 thousand visits and grew by 2.1%. The direction is positive, but the absolute base remains the smallest among active operators.
The brand is primarily positioned as a casino product, with sports betting complementing the core offer. A direct comparison with large sportsbook-led brands therefore does not fully reflect its chosen niche.
Our view: eighth in mass web reach. The brand either needs to expand beyond its small audience or secure a clearly differentiated niche.
What changed in the market rules?
The operating environment became stricter in 2026. Since 11 March, Belarusian banks reject payments to foreign online casinos, while licensed platforms have strengthened identity checks and duplicate account controls.
Virtual gambling operators must maintain at least BYN 4.05 million in a dedicated account. The minimum is BYN 0.9 million for businesses offering only online betting and totalisator games. The tax on virtual gambling income increased to 12%, while the withholding tax on player winnings rose to 5%.
These changes may strengthen licensed brands by restricting payments to foreign platforms. At the same time, they raise capital, technology and compliance requirements for legal operators.
Who leads and who trails?
Based on the latest complete month, Winline is the current digital leader. It ranks first in web traffic and shows the strongest momentum.
Betera remains the structural leader, with the most developed local ecosystem and only a narrow gap to first place.
Maxline and Fonbet are the main challengers inside the top four. Maxline stands out for visit depth, while Fonbet recorded a strong June rebound.
Marathonbet and Betcity form the second group. Both have history and distinctive strengths, but their mass web reach is dozens of times smaller than that of the leading operators.
GrandCasino / GG.by and Brazino777 complete the ranking. Their product niches differ and estimates for smaller websites are less precise, but the current gap is too large to be explained by measurement error alone.
The key question for the next update is whether Winline can retain its lead after the peak sporting period. One month shows the market’s current position. A lasting change in leadership begins when the result is repeated over time.
This material is for informational purposes. Gambling participation is restricted to people aged 21 and over and involves the risk of financial loss.
